The Doula Business Guide
Virtual Book Group—Join Us!
With Author/Doula Trainer Patty Brennan

At the beginning of your doula journey, it can feel pretty lonely and daunting. You likely have lots of questions and are in need of guidance. Our interactive structured format provides the missing piece, creating a bridge after completion of doula training to launching your business.

  • Could you use a structured and supported, step-by-step framework to getting your doula business up and running?
  • Do you need to get out of your own head and be in community with others working through similar challenges?
  • From dream to reality, The Doula Business Guide Book Group will help you move from "to do" to "done!"
  • Accountability helps us make progress towards our goals. Deadlines are a motivator!

Format for the Virtual Book Group

  • Attend six two-hour live sessions on Zoom, bi-weekly over twelve weeks OR watch the recordings of our live sessions in your own timeframe.
  • Complete assigned reading prior to the live sessions (an estimated 45 pages bi-weekly).
  • Bring your specific questions and challenges to the group for discussion.
  • Identify implementation action steps during sessions and then work the plan (at your own pace).
  • We estimate your total commitment to complete the course to be approximately 30 hours.
  • You will have access to all materials online through March 31, 2026.

Requirements

  • The 4th edition of The Doula Business Guide (2024). If you have a copy of the 3rd edition, that is acceptable but earlier editions are significantly out of date.
  • A computer or tablet and good internet connection (phones don't work well for this type of meeting).

2025 Schedule

Live sessions on Zoom will meet every other Sunday, from 2–4pm EST, beginning January 19 through March 30, 2025.

This program can also be self-paced, in all or part. It's up to you!

We plan to offer the book group at least once more in 2025. Stay tuned ...

Fees

Book Group Registration (includes book)

$247 (full price) or

3 monthly payments of $90 each

Book Group Registration (without book)

$197 (full price) or

2 monthly payments of $110 each

Bonus!

You will be provided with access to select implementation tools and exercises from The Doula Business Guide Workbook, 4th Edition for ongoing support after our meetings have completed.

Topics Covered

The Doula Business Guide Book Group is for you if ...

You are a newly trained doula who is feeling isolated, daunted, and unsure how to get started.

You completed a doula training but do not feel prepared to start a business. It's the missing piece!

You benefit from structure, interactive learning, and built-in accountability for progress towards your goals.

You have some experience as a doula but have never been good at the business side of doula work and want to "up your game."

 

Group Facilitator

My story as a doula business owner

I have been self-employed my entire adult life. It turns out, I don’t do bosses very well. After my first son was born, it didn’t make sense to return to a low-paying job and pay someone else to care for my baby when I wanted nothing more than to take care of him. I began a small service-oriented business, typing student term papers, resumes, and dissertations for folks in the college town where I live. This was in the pre-computer era. Over the next few years, as my son grew and a second son was born, personal computers came on the scene. Embracing the change, I acquired new skills and grew the business to comprise 50 percent of our family income.

In the meantime, I found my passion in doula work. When I was ready to go all in, quit the desktop publishing business and take the leap, my business skills were an easy transfer and served me well. Meanwhile, I was surrounded by other birth workers who claimed they weren’t getting paid. They loved the work itself but couldn’t make a living at it. I didn’t understand this—in my mind it wasn’t an option to not get paid. But I had developed a set of skills they didn’t have: knowing how to present myself as a professional, how to structure my business, communicate clearly with clients regarding their needs and mine (fees and terms of payment), set boundaries, when to say “no,” and so much more.

Over the years, my business evolved, undergoing many changes and new directions. The addition of end-of-life doula work followed closely on the deaths of two sets of parents over a short period of time and the accompanying realization that my basic doula skill set was a perfect fit for both ends of the lifespan.

The truth is my business never stops evolving. There have been many challenges, new skills to be acquired, times of frustration and fatigue, and, ultimately, success. I work both “in” my business and “on” my business—as all small business owners must—and I persist. Now, I take great joy in helping others do the same!